Week 3 Audience

 

Examination of structures and the way they have labeled what is acceptable and dismissed, such is the gift of insight.  Insight is vital for the exploration of the furture. What is offered when a structure like the museums look back and recognize what has happened, they give growth to the whole community.  When a structure that has limited it audience it’s repercussion is the loss of an audience that has never participated before. This can be seen better in the article, “Can Beyoncé and Jay-Z’s Video Change Perception of Who Belongs in Museums?” an opinion piece written by Lisa Ragbir.  As the title suggest is that two black icons like Beyoncé and Jay-Z influence the following they have which is mainly black dominate which is compelled to participate.  If that were the case it would be hard to persuade others because the black community is not made up people with the money like the Carters. Matter fact, the video is made of people that have an element of sophistication. The Carters have money that only a few people will ever experience in a lifetime and the dancers that are involved have the aura of classical since they are well trained. This is where one problem can be seen. The music has a feature by the Migos; however, they are not seen in the music video. Because they do not hold the esteem of the sophistication. Unfortunately, they are seen as being ratchet, a negative stereotype placed on black individuals because of, the implication of the ghetto.  But towards the end of the article Ragbir reveals, “ to be clear, the main issue is not luxury – which is a complex and subjective problem – but that the “Apeshit” music video encourage us to consider the ways in which luxury factors into the idea of who belongs in culture space.” All people deserve to be welcomed and treated the same in the structure of museums.

In the article, “ Why the Amsterdam Museum Will No Longer Use the Term, “Dutch Golden Age”  by Brigit Katz, also display the examination that museums need to cope with the past and stop making the same mistake of not recognizing people or what has happened in the past. The term Dutch Golden Age, does not show the full reality of what the 17th century of Amsterdam was.  Katz, quotes Tom van Molen, to explain why the term needs to be changed. “The term ignores the many negative sides of the 17th century such as poverty, war, forced labor, and human trafficking.”  The “Dutch Golden Age” may have been golden for a hand full of people, this can turn off an audience that has a different view of what the time period meant to them. Where the Amsterdam Museum copes with the past is it moves forward to remind people about others that where alive during that period too. Not just white males from time to time the appearance of white woman.  The Amsterdam Museum added photographs of thirteen colored Dutch people to be placed in their “Group Portraits of the 17th century” that was once the demeaning term “Dutch Golden Age”. The insight of the museum has given them the idea to see outside of the norm of the structure put in place.


                                                            

                                           Typhoon as Elieser, Humberto Tan

                                                        Source


Katz, Brigit. “Why the Amsterdam Museum Will No Longer Use the Term 'Dutch Golden Age'.” Smithsonian.com. Smithsonian Institution, September 16, 2019. https://www.smithsonianmag.com/smart-news/amsterdam-museum-will-no-longer-use-term-dutch-golden-age-180973140/.

Ragbir, Lise. “Can Beyoncé and Jay-Z's Louvre Video Change Perceptions of Who Belongs in Museums?,” June 17, 2020. https://hyperallergic.com/449108/beyonce-jay-z-louvre-apeshit-museums/.

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